SEGMENT MARKETING SPECIALIST | MARCH 2018 - march 2020
Spearheaded and tailored copy of multiple email campaigns, including funnel to prospective doctoral students, CPA enrollment funnel, re-entry and referral campaign.
Managed and created content for Overland Park campus social media and eNewsletter.
Developed overarching strategy to increase enrollment of prospective military students.
US INVENTOR
GRAPHIC DESIGNER | JAN 2017 - PRESENT
Responsible for graphic design projects for Washington D.C.-based public policy institution including Facebook Ads, fliers and various promotional materials.
SPRINT
CORPORATE COMMUNICATIONS INTERN | SUMMER 2017
Developed, wrote and edited CEO’s official company-wide weekly newsletter and external correspondence.
Coordinated meetings, logistics and media pitches for 2017 Holiday Gift Guide Media Event.
Wrote and developed internal communications, including quarterly Town Hall slide presentation.
FOOD SCIENCE INSTITUTE
SOCIAL MEDIA AND E-NEWSLETTER WRITER | SPRING 2017
Determined social media growth strategy, resulting in increased organic Facebook reach to over 2,400 people, increased Twitter followers by nearly 25 percent and increased Instagram followers by 81 percent.
Report on university events and student research for eNewsletter.
CENTER FOR ENGAGEMENT AND COMMUNITY DEVELOPMENT
FEATURE WRITING INTERN | MAY 2015 - MAY 2017
Author/edit over 20 stories on university engagement news and features on sustainability published in nationally circulated newsletter to 1,659 contacts.
K-STATE OFFICE OF ASSESSMENT
COMMUNICATIONS ASSISTANT | AUG 2016 - MAY 2017
Manage and create content for university-affiliated Twitter account.
Spearheaded a viral social media campaign surrounding annual Diversity Summit, resulting in over 13,000 total impressions.
Implement eNewsletter, which received over 1,500 views in a 3-month period.
Design fliers and promotional materials for university-sponsored events.
Implement eNewsletter distributed to students, alumni and faculty.
Maintained social media presence with over 8,400 average monthly Twitter impressions, 183 percent increase in Facebook post engagement and promotional Instagram strategy.
Collaborated with MTD staff and faculty for consistent social content.
MANHATTAN ARTS CENTER
PUBLIC RELATIONS INTERN | FALL 2016
Improved ticket purchasing process by designing app template.
Created video series promoting “Painting Churches”, resulting in over 4,000 views.
CORO KC
PUBLIC AFFAIRS INTERN | SUMMER 2016
Interned in Representative Kevin Yoder’s district office.
Developed business plan and social media plan, and wrote grant request for the Northeast Kansas City Chamber of Commerce.
Created a planned giving brochure and social media marketing plan to increase donations for Hillcrest Transitional Housing.
Created social media marketing plan and assisted with event planning for Plumbers Local 8 Labor Union.
Completed PA 360, a leadership development course facilitated by former Kansas City mayor Kay Barnes.
Organized CORO Cares; a community volunteer event, raising $1,200 to improve public parks, remodel and develop expansion plans for local businesses.
RESEARCH AND ADDITIONAL WORK EXPERIENCE
COLLEGE OF ARTS AND SCIENCES RESEARCH PROGRAM
STUDENT RESEARCHER | JAN 2016 - OCT 2016
Analyzed content and strategy of politically based social media in relation to the 2016 election utilizing Excel.
Evaluated data to determine most effective social media strategy.
THE COLLEGIAN
CONTRIBUTING WRITER | AUG 2014 - MAY 2017
Authored 23 stories in student-run newspaper circulated throughout Manhattan and Riley County.
Raised awareness of issues surrounding domestic violence and drink spiking through interviews with survivors, totaling over 600 views online.
K-STATE FIRST
LEARNING ASSISTANT | AUG 2014 - MAY 2016
Mentored 22 students in and outside of the classroom in both social and academic programs.
Completed EDCEP 311, a weekly professional development course which taught mentoring and mediation skills.
Communicated effectively with faculty to secure funding for field trip.
Planned lessons and co-curricular events to further foster outside learning experiences.
CLASS PROJECTS AND CLIENT WORK
THE LEAGUE OF WOMEN VOTERS OF RILEY COUNTY
FALL 2016 SEMESTER
Decreased lack of voting procedure knowledge by 51 percent, and increased voter turnout by 42 percent among surveyed K-State undergraduate students.
Developed plan for voting incentives with local Manhattan businesses.
Designed informational fliers, brochures, posters, and business cards.
FRIENDS OF ANIMALS INC.
FALL 2015 SEMESTER
Created press release templates and wrote profile piece which received over 450 views and resulted in over $1,000 in donations.
Assisted in research to better tailor donation marketing efforts.
THE WRITING CENTER
SPRING 2014 SEMESTER
Designed unique promotional materials marketed to first-year students.
Produced introductory presentation and lecture materials with an overall theme to resonate with first year students.