writing samples

BAKER UNIVERSITY

MARKETING SPECIALIST | MARCH 2018 - PRESENT

I write, post and design the graphics for Baker University’s School of Professional and Graduate Studies and School of Education social media accounts.

School of Professional and Graduate Studies:

THE FOOD SCIENCE INSTITUTE

SOCIAL MEDIA AND E-NEWSLETTER WRITER | SPRING 2017

I managed the Facebook, Twitter, and Instagram accounts for the Food Science Institute.
During my time as social media and e-newsletter writer, my accomplishments on Twitter included:

  • Averaged over 9,300 impressions per month
  • Increased followers by 26 percent
  • Averaged 408 profile visits per month

Statistics via Facebook:

  • Increased organic reach to over 2,400 people

Statistics via Instagram:

  • Increased followers by 81 percent

​You can scroll through my past work by clicking on the icons below.

THE SCHOOL OF MUSIC, THEATRE, AND DANCE

SOCIAL MEDIA AND MARKETING INTERN | SPRING 2017

The idea to create a cohesive social media platform for Music, Theatre, and Dance (MTD), came when I noticed that social media was all over the place, and there was no main account where information could be distributed. I pitched the idea of a main account on Facebook, Twitter, and Instagram to the MTD Director, who loved the idea! During the Spring 2017 semester, I managed and created the content for all channels:

  • Averaged over 8,400 impressions per month
  • Orchestrated and promoted a live behind the scenes show preview via Periscope, which received nearly 700 views and generated over 15,000 impressions

Statistics via Instagram:

  • Averaged 100 impressions per post
  • Developed social media strategy for spotlighting student concert events

Statistics via Facebook in the final month:

  • Increased reach by 154 percent
  • Increased post engagement by 183 percent
  • Increased page likes by 167 percent
  • Overall, promotional videos totaled over 2,400 views

​You can scroll through my past work by clicking on the icons below.

THE OFFICE OF ASSESSMENT

COMMUNICATIONS ASSISTANT | AUGUST 2016 - MAY 2017

In my role as Communications Assistant, my first task was to get our Twitter account up and running. This presented a unique challenge as the Office of Assessment is not a typical department; we have no students or professors, and our data can be very broad and overwhelming. I spent my time developing a social media strategy for our Twitter account. ​Below are some highlights of my work:

  • Averaged over 5,700 impressions per month
  • Maintained a follower base of over 110 accounts
  • Spearheaded a viral campaign to promote the annual Diversity Summit, resulting in almost 14,000 impressions and an increase in followers by 17.5 percent
  • Increased survey response rate via social media promotional tactics

​You can scroll through my past work by clicking on the icons below.

MANHATTAN ARTS CENTER

PUBLIC RELATIONS INTERN | FALL 2016

I assisted in promoting upcoming events and productions for the Manhattan Arts Center. For one of the recent productions, “Painting Churches,” I wanted audiences to see how each actor personally prepared for their role in the play. The videos (the first of their kind for MAC) have received over 4,000 views to date.

#KSTATESOCIAL

​STUDENT SOCIAL MEDIA TEAM | OCTOBER 2016 - MAY 2017

In this student group, we collaborate on ideas for social media campaigns and contribute content to the K-State official Twitter, Facebook, Snapchat and Instagram accounts. We also assist in promoting events on campus. Past campaigns have included #CaptureKState and #KStateThankful. View some of the content here. You can also watch the Facebook Live tours I did for K-State Open House below…

lambda pi eta

PUBLIC RELATIONS OFFICER | JANUARY 2015 - MAY 2017

In order to promote the events Lambda Pi Eta coordinates, as well as increase membership, I created a Twitter and Facebook account for the honor society. The Twitter account primarily serves as a reminder of upcoming events, as well as informing followers of internship postings and professional development opportunities. The Facebook account provides details on upcoming meetings and events.

​You can scroll through my past work by clicking on the icons below.
I created this site so the group would have an easy way to access meeting info, internship/professional development resources, and stay up to date on upcoming events.

MHK YOUTH VOTE

​FALL 2016 SEMESTER

This site was created as a part of MHK Youth Vote, a group project for my public relations campaigns course. Our goal was to increase voter turnout and registration, as well as candidate knowledge and knowledge of the suspense list. Our target audience was 18-23 year olds in the Manhattan, Kan. and Riley County areas, and we chose a satirical angle to disseminate our information.